Polo Caruaru is one of the largest wholesale buying centers in Caruaru and the reference for apparel wholesale in Pernambuco’s Agreste region, with 20 years of operation, more than 200 booths and stores, and 64,000 m² of covered structure. It is not a conventional shopping mall: it is a wholesale fashion hub directly tied to the Agreste Apparel Cluster, one of Brazil’s largest textile manufacturing poles.
Challenge
Bring a wholesale buying center to the digital environment, not a generic e-commerce, but a platform compatible with the reality of wholesale textile trade: fast-rotating inventory, minimum order quantities, volume pricing and vendors with no prior experience in digital operations.
Solution
Cubo9 built a custom multi-vendor marketplace adapted to the polo’s profile: individual vendor dashboards, unified buyer experience, wholesale logic support (minimum orders, volume pricing), simple interface for vendors with no digital background, and helped set up the delivery logistics operation.
Results
- Marketplace built from scratch for the largest wholesale apparel hub in Pernambuco’s Agreste
- 200+ vendors with capacity to operate digitally on the platform
- Reference for wholesale textile digitalization in Brazil’s Northeast interior