Polo Caruaru is one of the largest wholesale buying centers in Caruaru and the reference for apparel wholesale in Pernambuco’s Agreste region — with 20 years of operation, more than 200 booths and stores, and 64,000 m² of covered structure. It is not a conventional shopping mall: it is a wholesale fashion hub directly tied to the Agreste Apparel Cluster, one of Brazil’s largest textile manufacturing poles.
Challenge
Bring a wholesale buying center to the digital environment — not a generic e-commerce, but a platform compatible with the reality of wholesale textile trade: fast-rotating inventory, minimum order quantities, volume pricing and vendors with no prior experience in digital operations.
Solution
Cubo9 built a custom multi-vendor marketplace adapted to the polo’s profile: individual vendor dashboards, unified buyer experience, wholesale logic support (minimum orders, volume pricing), simple interface for vendors with no digital background, and helped set up the delivery logistics operation.
Results
- Marketplace built from scratch for the largest wholesale apparel hub in Pernambuco’s Agreste
- 200+ vendors with capacity to operate digitally on the platform
- Reference for wholesale textile digitalization in Brazil’s Northeast interior